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New books in Business Administration (JULIA)
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Important message from the editor!!!
Since the library catalogue has a new server the links to the printed collection isn't working. I will gradually update the links. I'm very sorry for the inconvenience!
Browsing for books
To browse for books about marketing, brands, consumer behaviour, public relations and advertising in the library you will have to go to different shelves such as:
* Qblb - Marketing
* Qblbc - Industrial marketing
* Qblbm - Market research, market analysis
* Qblbmd - Consumer behaviour research
* Qbm - Advertising and PR
Books
NOTE! You will have to fill in the loan period (days) before downloading. On some browsers you will need to right-hand click on download and then open to be able to download the fulltext.
Reference works
This is a selection of important reference works. Note! This is not a complete list more titles are available in the library collections.
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